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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets
Paperback
Series: Routledge Communication
MarketingTechnology & EngineeringGeneral Sociology
ISBN13: 9780805862119
Publisher: Routledge
Published: May 18 2006
Pages: 384
Weight: 0.79
Height: 0.56 Width: 6.12 Depth: 9.02
Language: English
1 different editions
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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets
Chan-Olmsted, Sylvia M.
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