Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets

Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets

Chan-Olmsted, Sylvia M.

Hardcover

Series: Routledge Communication

MarketingTechnology & EngineeringGeneral Sociology

ISBN10: 0805848126
ISBN13: 9780805848120
Publisher: Routledge
Published: Sep 29 2005
Pages: 256
Weight: 1.16
Height: 0.75 Width: 6.30 Depth: 9.32
Language: English

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

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