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Business-To-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

Business-To-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

Paperback

Business GeneralMarketing

ISBN10: 3319864742
ISBN13: 9783319864747
Publisher: Palgrave Macmillan
Published: May 12 2018
Pages: 92
Weight: 0.30
Height: 0.22 Width: 5.83 Depth: 8.27
Language: English
1. The Significance of Business-to-Business Marketing.- 2. Business-to-Business Marketing Communication During Recession.- 3. The Current Media Landscape in Business-to-Business Markets.- 4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence.- 5. Achieving Advertising Effectiveness Through Innovation.- 6. What is Next for Business-to-Business Marketing Communications?

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Business General