• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Business-To-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

Business-To-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

Hardcover

Business GeneralMarketing

ISBN10: 331958782X
ISBN13: 9783319587820
Publisher: Palgrave Macmillan
Published: Jul 17 2017
Pages: 92
Weight: 0.62
Height: 0.31 Width: 5.83 Depth: 8.27
Language: English
1. The Significance of Business-to-Business Marketing.- 2. Business-to-Business Marketing Communication During Recession.- 3. The Current Media Landscape in Business-to-Business Markets.- 4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence.- 5. Achieving Advertising Effectiveness Through Innovation.- 6. What is Next for Business-to-Business Marketing Communications?

1 different editions

Also available

Also in

Business General