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The Business Idea: The Early Stages of Entrepreneurship
Paperback
Business GeneralManagementMarketing
ISBN13: 9783642061516
Publisher: Springer
Published: Oct 14 2010
Pages: 226
Weight: 0.74
Height: 0.54 Width: 6.69 Depth: 8.65
Language: English
This dynamic text encourages the reader to look at new ways of thinking when it comes to entrepreneurship and innovation. The author argues that too many ventures originate in a product orientated logic and fail to address the needs of the customer from a problem solving approach. The book presents new entrepreneurship methods for developing a creative market insight and for identifying windows of opportunity.
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