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The Business Idea: The Early Stages of Entrepreneurship
Hardcover
ISBN13: 9783540226635
Publisher: Springer
Published: Oct 25 2004
Pages: 232
Weight: 1.13
Height: 0.77 Width: 6.54 Depth: 9.34
Language: English
This dynamic text encourages the reader to look at new ways of thinking when it comes to entrepreneurship and innovation. The author argues that too many ventures originate in a product orientated logic and fail to address the needs of the customer from a problem solving approach. The book presents new entrepreneurship methods for developing a creative market insight and for identifying windows of opportunity.
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