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Books, Bytes and Business: The Promise of Digital Publishing

Books, Bytes and Business: The Promise of Digital Publishing

Hardcover

Business of WritingGeneral Reference

ISBN10: 0754678377
ISBN13: 9780754678373
Publisher: Routledge
Published: Oct 28 2010
Pages: 298
Weight: 1.31
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
In this readable, informative account, Books Bytes and Business uses book publishing to study challenge and change in the knowledge-based industries. Currently experiencing fierce levels of competition, extreme financial pressures and threatened by technology-induced obsolescence, the industry is used to analyse the vulnerability of traditional business models and the emergence of new opportunities and an exciting future.

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