Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Book On Persuasion: Ethical Influence Without Manipulation

The Book On Persuasion: Ethical Influence Without Manipulation

Mercer, Alex

Paperback

Series: The Book on, Book 22

Business GeneralGeneral ParentingGeneral Psychology

Publisher Price: $19.95

ISBN10: 1997909405
ISBN13: 9781997909408
Publisher: Book on Publishing
Published: Nov 12 2025
Pages: 204
Weight: 0.62
Height: 0.43 Width: 6.00 Depth: 9.00
Language: English

In 'The Book On Persuasion', readers will unlock the secrets of effective communication and influence, diving deep into the mechanisms that drive decision-making.

The book is structured into thoughtful chapters that cover a range of topics, including the psychology of decision-making, the power of language, emotional appeals, and the role of credibility and trust in persuasion. Each chapter reveals insights grounded in psychological research, showcasing how subtle strategies can shift outcomes in various situations-from business negotiations to personal relationships. Delve into the art of storytelling, where narrative not only captivates but compels action, and explore the importance of ethical considerations in persuasive practices, particularly in the age of digital marketing and social media. Learn how to identify resistance and reframe obstacles into opportunities through tactical empathy and strategic concessions. With practical examples and action-oriented advice, readers can expect to master powerful techniques that not only help them influence others but also ensure that their methods are grounded in integrity.

Also from

Mercer, Alex

View All

Also in

Business General

View All