Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics

Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics

Orrell, David

Paperback

Series: Hot Science

Investing & FinanceCognitionGeneral Psychology

Currently unavailable to order

ISBN10: 178578644X
ISBN13: 9781785786440
Publisher: Icon Books
Published: Jan 7 2021
Pages: 192
Weight: 0.35
Height: 0.60 Width: 5.00 Depth: 7.60
Language: English
For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?

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