Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Behavioral Insights

Behavioral Insights

Hallsworth, Michael
Kirkman, Elspeth

Paperback

Series: MIT Press Essential Knowledge

Business GeneralGeneral PsychologyGeneral Sociology

Publisher Price: $18.95

ISBN10: 0262539403
ISBN13: 9780262539401
Publisher: MIT Press
Published: Sep 1 2020
Pages: 248
Weight: 0.50
Height: 0.80 Width: 5.00 Depth: 6.90
Language: English
The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems.

Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this automatic side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.

These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering nudge unit, and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.

Also in

General Psychology

View All