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Baileys Inspiring History Behind the Bottle: How Tom Jago, David Gluckman, Hugh Seymour-Davies, Irish Cream, Whiskey, and a Bold Experiment Created a
Paperback
Series: Cillections of Some Wine History, Book 18
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Publisher: Independently Published
Pages: 184
Weight: 0.56
Height: 0.39 Width: 6.00 Depth: 9.00
Language: English
What if one of the world's most recognizable liqueurs began not with a centuries-old family recipe, but with a commercial challenge and an experiment that seemed almost too unusual to work?
BAILEYS: How Tom Jago, David Gluckman, Hugh Seymour-Davies, Irish Dairy Cream, Whiskey, and a Bold Experiment Created a Global Liqueur Phenomenon uncovers the fascinating story behind the famous bottle.
In the early 1970s, a search was underway for a distinctly Irish product with the potential to succeed internationally. What followed brought together corporate ambition, creative thinking, Irish whiskey, dairy cream, chocolate, and a problem nobody could solve with clever branding alone: how could cream and alcohol become a stable commercial drink?
The answer would eventually help create an entirely new liqueur category.
Follow Tom Jago, David Gluckman, and Hugh Seymour-Davies through the unconventional beginnings of Baileys and discover how International Distillers & Vintners and Gilbeys of Ireland helped provide the business environment behind the project. Explore the rough early experiment, the technical challenges that followed, the surprising story behind the Baileys name, and the carefully constructed Irish identity that helped introduce an unfamiliar drink to consumers.
But creating the liquid was only the beginning.
Discover how Baileys moved from its 1974 introduction to international recognition, how Irish dairy became central to production, why coffee, cocktails, desserts, and new flavors expanded its appeal, and how a once-unusual idea eventually reached consumers in more than 160 countries.
This book is for readers fascinated by business history, brand creation, product innovation, advertising, drinks culture, entrepreneurship, and the hidden stories behind everyday products. It is also for anyone who has ever poured Baileys into a glass and wondered who created it, why it was invented, when the story began, and how such an unlikely combination became a worldwide success.
The bottle may look familiar.
The story behind it is anything but ordinary.
Turn the first page and discover how cream, whiskey, creative thinking, and one bold experiment created a name the world would remember.
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