Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Approaching Consumer Culture: Global Flows and Local Contexts

Approaching Consumer Culture: Global Flows and Local Contexts

Krasteva-Blagoeva, Evgenia

Hardcover

Series: International Consumer Science

Investing & FinanceAnthropologyGeneral Psychology

ISBN10: 303000225X
ISBN13: 9783030002251
Publisher: Springer Nature
Published: Nov 7 2018
Pages: 296
Weight: 1.35
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
​This fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, historical, economic and sociopolitical contexts are examined regarding buying behaviors, usage and customization practices and consumer activism, specifically in Bulgaria, Serbia, and Romania as cultures continue to evolve in the post-socialist era, and in China and Japan as a continuation of movements toward modernity and progress. Surprising and thought-provoking contrasts stand out as consumers balance the global with the local in terms of clothing, technology, luxury items, and food. All chapters feature a wealth of empirical and cross-cultural data, and the presentation is framed by Professor Mike Featherstone's theoretical essay on the origins of consumer culture and the consequences of two hundred years of increasing consumption for the human condition and the future of the planet.

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