Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The As If Principle

The As If Principle

Wiseman, Richard

Paperback

General PsychologyHistory & Philosophy of ScienceSelf-Help

ISBN10: 1451675062
ISBN13: 9781451675061
Publisher: Simon & Schuster
Published: Jan 21 2014
Pages: 304
Weight: 0.55
Height: 0.90 Width: 5.40 Depth: 8.30
Language: English
From a bestselling author and the most-followed psychologist on Twitter, this intriguing new slant to personal transformation (Kirkus Reviews) shows you how to take control of your life in an instant. Victorian philosopher William James had a theory about emotion and behavior: It isn't that our feelings guide our actions (feel happy and you will laugh). On the contrary, it is our actions that guide our emotions (laugh and you will feel happy). This led James to a remarkable conclusion: If you want a quality, act as if you already have it. Roused by James's astonishing discovery, renowned psychologist and bestselling author Richard Wiseman confirms James's principle and shows how the self-help genre has for too long put the cart before the horse in trying to help us take control of our lives. Bringing to the table a dazzling array of firsthand experiments, surprising histories, and psychological case studies, Wiseman illustrates in brilliant detail how we can apply this principle in our daily lives: Smile to become measurably happier Wash your hands to drive away guilt Clench your fist to increase your willpower Eat with your nondominant hand to lose weight Nod while speaking to become more persuasive Act like a newlywed to rekindle your marriage Lively, engaging, and truly mind-changing, The As If Principle is that rare gem that offers real, workable solutions for your day-to-day goals while helping you to instantly take control of your emotions. Whether it's quitting a bad habit, persevering through a difficult task, or achieving your dream self, The As If Principle can help. Don't just think about changing your life. Do it.

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