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Art and Architecture in Wine Tourism: Theoretical Underpinnings and Business Insights

Art and Architecture in Wine Tourism: Theoretical Underpinnings and Business Insights

Hardcover

Series: Palgrave Advances in Managing and Marketing Tourism, Hospitality, and Events

Business GeneralManagement

PREORDER - Expected ship date February 8, 2027

ISBN10: 303229083X
ISBN13: 9783032290830
Publisher: Palgrave MacMillan
Published: Feb 8 2027
Pages: 486
Language: English
This book shows how winery architecture and art strategically shape wine tourism experiences and build wine destination brands.

It argues that design and artistic interventions are not decorative add-ons but powerful tools of communication and experience engagement. By influencing visitors' perceptions, emotions, and behaviour, architecture and art help bridge production and consumption--linking heritage, place identity, and branding to value creation in the winescape. At the same time, the volume emphasises the primacy of regional conditions. Cultural, political, and environmental contexts matter: successful architectural and art-based approaches must respond sensitively to local realities rather than relying on universal templates.

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Business General