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The Alignment Myth: Why AI Feels Right But Gets Things Wrong
Paperback
Publisher Price: $23.99
Publisher: Dewbell Books LLC
Published: Jul 13 2026
Pages: 314
Weight: 0.93
Height: 0.66 Width: 6.00 Depth: 9.00
Language: English
Everybody's talking about AI on the nightly news and the evening talk shows. Odds are, your company or school is introducing AI with fanfare and expectations.
In The Alignment Myth, George Campbell asks the question, What the heck is going on here?
In finding the answers, he shares stories about real humans, the latest academic research, and pop culture references that bring AI's story to light for audiences from high schoolers to retirees.
With references to Socrates, C-3PO, Lenny from Memento, Marilu Henner, HAL 9000, and Tiger Woods, Campbell explores how AI works, how it's being financed, and how it is already impacting kids, teachers, and everyday people. He tackles data centers and companion apps, and asks some hard questions for the tech industry to justify it all.
Campbell's misalignments of AI are found in three places:
- The models: AI is trained to satisfy the user as well as to be accurate, creating tension between telling us what is true and telling us what we want to hear.
- The money: The race to build more powerful AI is consuming extraordinary amounts of capital, even as companies struggle to demonstrate where sustainable returns will come from.
- The physical world: AI may feel limitless, but the infrastructure behind it isn't. Data centers require land, electricity, water, chips, transmission, and increasingly scarce resources.
Campbell connects these forces to explain why AI can feel so capable while remaining so difficult to trust-and why the industry's biggest challenges may have as much to do with economics, incentives, infrastructure, and human behavior as with the technology itself.
Part tech explainer, part psychology investigation, part guide to the politics and economics of the AI industry, The Alignment Myth digs into why humans respond to AI naturally, making the technology feel right while getting things wrong.
Written for professionals, students, educators, and curious nontechnical readers, The Alignment Myth provides a clear-eyed guide to understanding what AI is, what is driving it, where its limitations come from, and what to watch as it becomes embedded in everyday life. Campbell avoids the usual utopian or apocalyptic framing while giving readers a framework for understanding this consequential technology.
As he says in the book: The mechanisms are not hidden. Once you know where to look, you can't stop seeing them.
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