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African Luxury Branding: From Soft Power to Queer Futures
Paperback
Series: Routledge Critical Advertising Studies
Business GeneralMarketingGeneral Political Science
ISBN13: 9781032129624
Publisher: Routledge
Published: Oct 9 2024
Pages: 122
Weight: 0.35
Height: 0.28 Width: 5.50 Depth: 8.50
Language: English
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.
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