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African Luxury Branding: From Soft Power to Queer Futures
Hardcover
Series: Routledge Critical Advertising Studies
Business GeneralGeneral Political ScienceGeneral Sociology
ISBN13: 9781032129617
Publisher: Routledge
Published: Jan 10 2023
Pages: 122
Weight: 0.66
Height: 0.38 Width: 5.50 Depth: 8.50
Language: English
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.
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