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Advertising, Gender and Society: A Psychological Perspective
Paperback
ISBN13: 9781138501379
Publisher: Routledge
Published: Jul 4 2019
Pages: 212
Weight: 0.70
Height: 0.60 Width: 6.00 Depth: 9.10
Language: English
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.
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