Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advertising and Communication

Advertising and Communication

Sekimonyo Shamavu, Christian

Paperback

General Sociology

ISBN10: 6206775038
ISBN13: 9786206775034
Publisher: Scholars' Press
Published: Oct 9 2024
Pages: 64
Weight: 0.23
Height: 0.15 Width: 6.00 Depth: 9.00
Language: English
By interactive advertising we mean all forms of advertising which allow the viewer to interact during its broadcast. If in the beginning, it could have been a simple click on an advertising banner on the Internet, now interactivity goes much further. The phenomenon has even expanded to television, where interaction is mainly done using the remote control, or on the telephone. Interactive advertising has a particularly new character, which arouses public interest. It's a great way to tell a story and get a message across. In addition, the possibilities linked to interaction techniques remain numerous. This is an excellent way to create a link between the consumer and the brand, especially if it is a young target. The latter now wants to have an experience, even through advertising. Interactive advertising must rely on its fun and innovative nature to stand out and thus build customer loyalty. Marketing communications (also known as marcom) refers to the messages and materials that marketers use to communicate with target markets. Examples of marketing communications include traditional advertising, direct marketing, social marketing, presentations and sponsorships.

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