Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The ABCs of Product Marketing

The ABCs of Product Marketing

North, Poppy

Paperback

Series: Cribside Careers

Concepts

ISBN13: 9798254211235
Publisher: Independently Published
Published: Mar 29 2026
Pages: 30
Weight: 0.21
Height: 0.08 Width: 8.50 Depth: 8.50
Language: English
From A to Z, this playful alphabet book turns the world of product marketing into a story kids can enjoy and grown-ups will instantly recognize.

Each letter introduces a core concept of the craft, from Audience Research and Buyer Personas to Win-Loss Analysis and Zeitgeist. With simple language, witty nods to the realities of roadmaps and launch days, and a tour through everything from Focus Groups and KPIs to Omnichannel strategies and Net Promoter Scores, it is a fast, fun read that doubles as a surprisingly sharp primer on how great products find their people.

Perfect as a gift for product marketers, growth teams, and anyone who has ever agonized over a Go Live Day, this is an ABCs book with just enough truth to make you laugh out loud.

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