Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The ABCs of Lifecycle Marketing

The ABCs of Lifecycle Marketing

North, Poppy

Paperback

Series: Cribside Careers

Concepts

ISBN13: 9798254215653
Publisher: Independently Published
Published: Mar 29 2026
Pages: 30
Weight: 0.21
Height: 0.08 Width: 8.50 Depth: 8.50
Language: English
From A to Z, this playful alphabet book turns the world of lifecycle marketing into a story kids can enjoy and grown-ups will instantly recognize.

Each letter introduces a core concept of the trade, from A/B Testing and Bounce Rates to Win-Back campaigns and Zero Churn Goals. With simple language, witty nods to inbox realities, and a focus on the metrics and moments that every email marketer knows too well, it is a fast, fun read that doubles as a surprisingly sharp tour through the customer journey.

Perfect as a gift for lifecycle marketers, CRM teams, and anyone who has ever agonized over an open rate or celebrated a nurture series, this is an ABCs book with just enough truth to make you laugh - and maybe rethink your segmentation.

Also from

North, Poppy

View All

Also in

Concepts

View All