Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The ABCs of Marketing, Strategy & Operations

The ABCs of Marketing, Strategy & Operations

North, Poppy

Paperback

Series: Cribside Careers

Concepts

Currently unavailable to order

ISBN13: 9798180445025
Publisher: Independently Published
Pages: 30
Weight: 0.21
Height: 0.08 Width: 8.50 Depth: 8.50
Language: English
From A to Z, this playful alphabet book turns the world of Marketing, Strategy, and Operations for consumer brands into a story kids can enjoy and grown-ups will instantly recognize.

Each letter introduces a core concept from the commercial playbook, from Attribution and Buyer Personas to Yield Management and Zip Code Targeting. Along the way, young readers will discover Channel Strategy, Go-To-Market plans, Trade Promotions, and even the elusive Inventory Turn. With simple language, witty nods to cross-functional meetings, and a focus on what actually drives the business, it is a fast, fun read that doubles as a surprisingly sharp primer on how products get priced, placed, and sold.

Perfect as a gift for brand managers, sales leads, revenue strategists, and anyone in the consumer marketing space who has ever debated a KPI in a conference room, this is an ABCs book with just enough truth to make you laugh.

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