Sign-In
Cart
A Practical Guide to Behavioral Research: Tools and Techniques
Paperback
Please select the version of book you would like to purchase.
ISBN10: 0195142098
ISBN13: 9780195142099
Publisher: Oxford University Press
Published: Aug 16 2001
Pages: 400
Weight: 1.25
Height: 0.78 Width: 6.34 Depth: 9.18
Language: English
ISBN13: 9780195142099
Publisher: Oxford University Press
Published: Aug 16 2001
Pages: 400
Weight: 1.25
Height: 0.78 Width: 6.34 Depth: 9.18
Language: English
This new edition of Robert Sommer and Barbara Sommer's successful book A Practical Guide to Behavioral Research continues to emphasize a hands-on, multimethod, and interdisciplinary approach to behavioral research in psychology, sociology, and anthropology. It expands the fourth edition's coverage of computer-related research methods and employs an international perspective, presenting general principles and their practical applications. Like previous editions, A Practical Guide to Behavioral Research, 5/e, covers the four major approaches to behavioral research (experimentation, observation, questionnaire, interview) and examines other important methods, including attitude and rating scales, the case study, semantic differential, unobtrusive measures, and the use of personal documents. It provides particularly strong treatment of observational approaches, behavior and cognitive mapping, electronic searches and Internet research, and action research. This revision includes two new chapters stimulated by student interest: Chapter 14, Action Research, addresses the gap between doing research and having it applied; Chapter 15, The Big Fuzzies, describes techniques for researching important concepts that are difficult to define and measure.
Written in an accessible, colloquial style, this popular book encourages students to actually do research instead of just learning the concepts and language. Clear descriptions and concrete examples of abstract concepts demystify research and help students think about research procedures in a variety of settings, not just in the laboratory. Ideal for undergraduates in research methods classes, A Practical Guide to Behavioral Research, 5/e, is an invaluable reference for students of communications, education, nursing, design, and business. It is also a useful resource for readers who need reliable information or anyone interested in behavioral studies. The authors maintain a useful companion website at http: //psychology.ucdavis.edu/Sommerr/pg5/.
1 different editions
Also available
A Practical Guide to Behavioral Research: Tools and Techniques
Sommer, Robert
Sommer, Barbara
Hardcover
$279.00
Also in
General Psychology
Strong Ground: The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit
Brown, Brené
Hardcover
$28.80
Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents
Gibson, Lindsay C.
Paperback
$17.06
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
Pressfield, Steven
Paperback
$22.44
No Bad Parts: Healing Trauma and Restoring Wholeness with the Internal Family Systems Model
Schwartz, Richard
Paperback
$17.99
Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships
Rosenberg, Marshall B.
Paperback
$20.89
Publication Manual (Official) 7th Edition of the American Psychological Association
American Psychological Association
Paperback
$50.74
When Everyone Knows That Everyone Knows . . .: Common Knowledge and the Mysteries of Money, Power, and Everyday Life
Pinker, Steven
Hardcover
$27.00
Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead
Brown, Brené
Paperback
From $10.99
Te vas a morir y todavía no has empezado a vivir: 29 principios para vivir mejor (y con más sentido)
Moreno Montana, Uli
Falces, Laura
Paperback
$16.79
Attached: The New Science of Adult Attachment and How It Can Help You Find--And Keep--Love
Heller, Rachel
Levine, Amir
Paperback
From $12.99
Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience
Brown, Brené
Hardcover
$27.00
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Hardcover
From $12.99
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Paperback
$19.79
Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents
Gibson, Lindsay C.
Hardcover
$26.95
Hábitos Atómicos: Cambios Pequeños, Resultados Extraordinarios / Atomic Habits
Clear, James
Paperback
$16.10
The Dialectical Behavior Therapy Skills Workbook: Practical Dbt Exercises for Learning Mindfulness, Interpersonal Effectiveness, Emotion Regulation, a
McKay, Matthew
Wood, Jeffrey C.
Brantley, Jeffrey
Paperback
$23.70
The Monsters We Make: Murder, Obsession, and the Rise of Criminal Profiling
Corbett, Rachel
Hardcover
$26.09
Hbr's 10 Must Reads on Emotional Intelligence, Updated and Expanded (Featuring What Makes a Leader by Daniel Goleman)
Review, Harvard Business
Goleman, Daniel
Ibarra, Hermina
Paperback
$25.60
My Grandmother's Hands: Racialized Trauma and the Pathway to Mending Our Hearts and Bodies
Menakem, Resmaa
Paperback
From $12.99
Who Deserves Your Love: How to Create Boundaries to Start, Strengthen, or End Any Relationship
Davis, Kc
Hardcover
$25.64
Getting to Yes: Negotiating Agreement Without Giving in
Ury, William
Patton, Bruce
Fisher, Roger
Paperback
From $10.99
Difficult Conversations: How to Discuss What Matters Most
Stone, Douglas
Heen, Sheila
Patton, Bruce
Paperback
$20.90
The Art of Letting Go: Stop Overthinking, Stop Negative Spirals, and Find Emotional Freedom
Trenton, Nick
Hardcover
$28.99
I Want to Die But I Still Want to Eat Tteokbokki: Further Conversations with My Psychiatrist
Sehee, Baek
Paperback
$17.09
The Joy of Solitude: How to Reconnect with Yourself in an Overconnected World
Coplan, Robert J.
Hardcover
$25.65
The Internal Family Systems Workbook: A Guide to Discover Your Self and Heal Your Parts
Schwartz, Richard
Paperback
$20.69
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity--And Will Determine the Fate of the Human Race
Lieberman, Daniel Z.
Long, Michael E.
Paperback
$18.95
Sometimes Therapy Is Awkward: A Collection of Life-Changing Insights for the Modern Clinician
Arzt, Nicole
Paperback
$31.24
The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team
Lencioni, Patrick M.
Hardcover
$23.75
Synchronicity: An Acausal Connecting Principle. (from Vol. 8. of the Collected Works of C. G. Jung)
Jung, C. G.
Paperback
$11.35
Decolonizing Therapy: Oppression, Historical Trauma, and Politicizing Your Practice
Mullan, Jennifer
Hardcover
$41.79
The Complex PTSD Workbook: A Mind-Body Approach to Regaining Emotional Control and Becoming Whole
Schwartz, Arielle
Paperback
$16.14
Releasing Our Burdens: A Guide to Healing Individual, Ancestral, and Collective Trauma
Hübl, Thomas
Schwartz, Richard
Paperback
$18.99
Humanish: What Talking to Your Cat or Naming Your Car Reveals about the Uniquely Human Need to Humanize
Gregg, Justin
Hardcover
$28.50
It Didn't Start with You: How Inherited Family Trauma Shapes Who We Are and How to End the Cycle
Wolynn, Mark
Paperback
From $11.99
I Hate You--Don't Leave Me: Third Edition: Understanding the Borderline Personality
Kreisman, Jerold J.
Straus, Hal
Paperback
$18.05
The Art of Letting Go: Stop Overthinking, Stop Negative Spirals, and Find Emotional Freedom
Trenton, Nick
Paperback
$19.99
Maybe You Should Talk to Someone: A Therapist, Her Therapist, and Our Lives Revealed
Gottlieb, Lori
Hardcover
$27.00
The Defining Decade: Why Your Twenties Matter--And How to Make the Most of Them Now
Jay, Meg
Paperback
$18.99
The Ultimate Fun Adult Activity Book: Logic Puzzles, Sudoku, Mazes, Word Searches, Crosswords, Acrostics, Coloring, and More!
Demyanovich, Julie
Paperback
$13.29
Men Are from Mars, Women Are from Venus: The Classic Guide to Understanding the Opposite Sex
Gray, John
Paperback
$18.04
Self-Love Workbook for Women: Release Self-Doubt, Build Self-Compassion, and Embrace Who You Are
Logan, Megan
Paperback
$15.19
You Are the One You've Been Waiting for: Applying Internal Family Systems to Intimate Relationships
Schwartz, Richard
Paperback
$17.99
Braving the Wilderness: Reese's Book Club: The Quest for True Belonging and the Courage to Stand Alone
Brown, Brené
Paperback
From $10.99
Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. (Large Print Edition)
Brown, Brené
Paperback
$28.50
How to Win Friends and Influence People: Updated for the Next Generation of Leaders
Carnegie, Dale
Hardcover
$27.54
The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Heath, Chip
Heath, Dan
Hardcover
From $10.99
AP Psychology Premium, 2026: Prep Book with 3 Practice Tests + Comprehensive Review + Online Practice
McEntarffer, Robert
Weseley, Allyson J.
Paperback
$28.49
Publication Manual (Official) 7th Edition of the American Psychological Association
American Psychological Association
Paperback
$69.59
King, Warrior, Magician, Lover: Rediscovering the Archetypes of the Mature Masculine
Gillette, Doug
Moore, Robert
Paperback
$16.19
Conversations on Love: Lovers, Strangers, Parents, Friends, Endings, Beginnings
Lunn, Natasha
Paperback
$18.05
Recovering from Emotionally Immature Parents: Practical Tools to Establish Boundaries and Reclaim Your Emotional Autonomy
Gibson, Lindsay C.
Paperback
$17.06
The Science of Revenge: Understanding the World's Deadliest Addiction--And How to Overcome It
Kimmel, James
Hardcover
$28.50
The Gift of Therapy: An Open Letter to a New Generation of Therapists and Their Patients
Yalom, Irvin
Paperback
$18.04
Make It Stick: The Science of Successful Learning
Roediger, Henry L.
Brown, Peter C.
McDaniel, Mark A.
Hardcover
From $22.99
The Book of Symbols. Reflections on Archetypal Images
(aras), Archive For Research in Archetypal Symbolism
Hardcover
$38.00
Unfuck Your Intimacy: Using Science for Better Relationships, Sex, and Dating
Harper, Faith G.
Paperback
$14.20
Self-Care for Adult Children of Emotionally Immature Parents: Honor Your Emotions, Nurture Your Self, and Live with Confidence
Gibson, Lindsay C.
Paperback
$18.00
The Living Legacy of Trauma Flip Chart: A Psychoeducational In-Session Tool for Clients and Therapists
Fisher, Janina
Other
$42.74
Transforming the Living Legacy of Trauma: A Workbook for Survivors and Therapists
Fisher, Janina
Paperback
$33.24
What Every Body Is Saying: An Ex-FBI Agent's Guide to Speed-Reading People
Navarro, Joe
Karlins, Marvin
Paperback
$18.99
The Immortal Mind: A Neurosurgeon's Case for the Existence of the Soul
Egnor, Michael
O'Leary, Denyse
Hardcover
$27.55
A Paradise Built in Hell: The Extraordinary Communities That Arise in Disaster
Solnit, Rebecca
Paperback
$17.10
The Cult of Trump: A Leading Cult Expert Explains How the President Uses Mind Control
Hassan, Steven
Paperback
$18.99
The Winner's Curse: Behavioral Economics Anomalies, Then and Now
Imas, Alex
Thaler, Richard H.
Hardcover
$28.50
Visual Thinking: The Hidden Gifts of People Who Think in Pictures, Patterns, and Abstractions
Grandin, Temple
Paperback
$17.10
We All Have Parts!: An Illustrated Guide to Healing Trauma with Internal Family Systems
West, Colleen
Hardcover
$18.99
The Addictive Personality: Understanding the Addictive Process and Compulsive Behavior
Nakken, Craig
Paperback
From $4.99
Rule Makers, Rule Breakers: Tight and Loose Cultures and the Secret Signals That Direct Our Lives
Gelfand, Michele
Paperback
$18.99
Good Morning, Monster: A Therapist Shares Five Heroic Stories of Emotional Recovery
Gildiner, Catherine
Paperback
$18.99