Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
A Customer-Oriented Manager for B2B Services: Principles and Implementation

A Customer-Oriented Manager for B2B Services: Principles and Implementation

Mathieu, Valerie

Hardcover

Business GeneralManagementGeneral Computers

ISBN10: 178630757X
ISBN13: 9781786307576
Publisher: Wiley-Iste
Published: Apr 5 2022
Pages: 272
Weight: 1.20
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to their team, their market and their client, is the essential actor in the deployment of this orientation.

A Customer-oriented Manager for B2B Services provides managers with the knowledge and tools necessary to implement customer orientation themselves, with the involvement of their extended team. To this end, this book presents a four-step approach: understand the fundamentals of customer orientation in B2B services, know the customer, make the most of the offer and deliver the service.

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