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The Seven Sins of Innovation: A Strategic Model for Entrepreneurship

The Seven Sins of Innovation: A Strategic Model for Entrepreneurship

Paperback

Business GeneralManagementGeneral Psychology

ISBN10: 1349492434
ISBN13: 9781349492435
Publisher: Palgrave
Published: Jan 1 2014
Pages: 274
Weight: 0.88
Height: 0.62 Width: 6.00 Depth: 9.00
Language: English
Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.

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General Psychology