Marketing in 2020

The Marketing Plan Handbook, 6th Edition by Chernev, Alexander

Le Basi del Digital e Social Media Marketing: Come tutto è iniziato: uno sguardo al mondo digitale del 2012 by Dell'ariccia, Roberto

The Investor Relations Guidebook: Fourth Edition by Bragg, Steven M.

Cultural Influences on Consumer Goods Marketing in China: A German Perspective by Fernandez, Mark

Einfluss bezahlter Online-Reviews auf Kundenkaufprozesse by Welde, Johannes

Wie kann der Ticketverkauf eines Heimspiels des VfL Wolfsburg gesteigert werden?: Entwicklung einer Social Media Advertising Strategie by Messerschmidt, Kevin

Googles neuen Suchalgorithmus verstehen. Warum und wie Unternehmen ihre Websites optimieren müssen by Fischer, Jenny

We Need to Talk: Building Trust When Communicating Gets Critical by Van Hooser, Phillip

Identification of "Good" Logo and Recommendation about Logo Design by Bulte, Xiaoli Yu

#Resolve to Evolve: How Being Personal about Business Can Help It Grow by Driscoll, Megan

Customer First: Create More Impact and Income with Your Network Marketing Business (Without Being High-Pressure or "Salesy") by Smith, Tasha

Architektur ALS Instrument Der Markenkommunikation: Die Implizite Wirkung Gebauter Botschaften by Hollmann, Moritz

The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns by Bly, Robert W.

Empfehlungsmarketing: Netzwerkaufbau Und Umsatzsteigerung Leicht Gemacht by Graf Adelmann, Quirin, Rassinger, Michael

Affiliate Marketing from Scratch: Earning Six Figures From Selling Other Peoples Products The Easy Way by Chill, Peter

7 lições de negócios de La casa de papel / by Mello, Fábio Bandeira de

Customer satisfaction towards e-banking services offered by NEPAL SBI Bank LTD: A Case Study of Nepalese Commercial Bank by Pradhan, Sanjeev

Customers Expectations to AaramShop and AaramShop's Performance towards Expectation by Kiron, Moniruzzaman

Benefits and Drawbacks of Retail's Retention and Acquisition Strategy: Comparison of Watson Company and Guardian Company by Kiron, Moniruzzaman

Branchenstrukturanalyse nach dem "Five Forces"-Modell von Michael E. Porter: Eine Analyse des Lebensmitteleinzelhandels in Deutschland by Helm, Magdalena

Dialogmarketing Perspektiven 2019/2020: Tagungsband 14. Wissenschaftlicher Interdisziplinärer Kongress Für Dialogmarketing by

"Neuroselling". Wie kann das Verkaufsgespräch durch Neuromarketing gefördert werden? by Hasler, Dominic

Radical Value: How to Take Your Company to the Next Level Through Radical Customer Centricity by Boundy, Mark

Geeignete Methoden des E-Mail-Marketings zur Generierung von Traffic auf der Firmenwebsite by Galizia, Alex

Der Nischenmarkt Mikroapartments in Hamburg. Rentable Assetklasse oder vorübergehender Trend? by Ursic, Oliver

Ambient Media. Bestandteil einer modernen Kommunikationspolitik und ihre Effizienzanalyse by Hebing, Madlen

An Evaluation of Online Wine Merchants That Are Successful in the German Market by Domingo, Federico

The Creation of the Extraordinary: Perspectives on Luxury by Gurzki, Hannes

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior by

Hashtags and Headlines: Marketing for School Leaders by Angelov, Azure D. S., Pettinga, Deidre, Bateman, David F.

Ansätze für Differenzierungsstrategien im Online-Wettbewerb von Büroartikeln by Schörgendorfer, Nico

Are You Ready for the Yes?: How to Prep Your Personal Brand for Lucrative Opportunities by Richmond, Audria

Social Media Marketing Coffee Shop: Coffee Shop Marketing Content to Post on Facebook, Instagram, Twitter, Website & More by McCorkle, Danielle

Instagram Marketing Mastery: Learn the Ultimate Secrets for Transforming Your Small Business or Personal Brand With the Power of Instagram Advertis by Jackson, Aaron

Marketing Saves the World: How to Sell Charity, Consulting and Capitalism by Bill, Matassoni

Network and Multi-Level Marketing Pro: The Best Network/Multilevel Marketer Guide for Building a Successful MLM Business on Social Media with Facebook by Jackson, Aaron

Lessons from Trump's Political Communication: How to Dominate the Media Environment by Morini, Marco

Content Marketing im Unternehmen. Chancen und Risiken by Habrock, Marius

Die Service Dominant Logic als neues Marketingparadigma by Anonym

A to Z Marketing Resource by McClammy, Antonia Michele

Social Media als Marketinginstrument im B2C-Bereich. Chancen und Herausforderungen für Start-up-Unternehmen by Oklitz, Luisa

Die Auswirkung der Vertrautheit von Musik auf den Compromise Effekt: Ein Online-Offline-Vergleich by Zimolong, Eileen

Affiliate-Marketing anhand von Amazon PartnerNet. Funktionsweise, Ziele und Trackingverfahren by Buonocore, Laura

101 Tips From The Marketing Masters: Ways To Supercharge Your Marketing & Exponentially Grow Your Business by Shegerian, John S., Egan, Brendan M.

Voice and Tone Strategy: Connecting with People through Content by Caldwell, John

Consumption, Psychology and Practice Theories: A Hermeneutic Perspective by Wilson, Tony

Event Marketing in the Context of Higher Education Marketing and Digital Environments by Neus, Florian

Facebook Ads 2019: The Best Fu*king Guide to Facebook Advertisement, Retargeting Strategies, and Pixel Data for a Social Media Marketing by Plymouth, Andy

Social Media Marketing: Strategies for Beginners to Use Facebook, Youtube, Twitter, LinkedIn, Snapchat and Pinterest for their Business by Healy, Dan

Client Attraction Chain Reaction: The Proven Self-Sustaining Process To Attract High-Paying Clients by DeVries, Henry J.

Utilisation cardiovasculaire de Brillantaisia nitens Lindau by Theophile, Dimo, Orelien Sylvain, Bopda Mtopi

Think Big by Nanton, Nick, Tracy, Brian, Dicks, Jw

Artificial Intelligence im Marketing für verschreibungspflichtige Medikamente. Wie kann AI bei Marketingentscheidungen unterstützen? by Lässer, Rafael

Growth Hacking im Online Marketing von agilen Start-ups by Armbruster, Jasmin

Dominio del Mercadeo en red y Marketing Multinivel: ¡Siga la Guía Comercial Definitiva de Negocios MLM Para Tener Éxito hoy Usando las Redes Sociales! by Santiago, Pedro

Técnicas Avanzadas de Blogs Para Crear Ingresos Pasivos en Línea: ¡Aprenda Cómo Construir un Blog Rentable, Siguiendo los Mejores Métodos de Escritura by Rivera, Thiago

When I Was Born: The journey of transition from a selfemplyed to an entrepreneur by Souroriyan, Mehdi

Zwischen Konsumenten-Xenozentrismus und Konsumenten-Kosmopolitismus. Präferenz für ausländische Produkte by Bauer, Theresa

Dominio del Marketing en las Redes Sociales: Aprende las Estrategias Avanzadas del Marketing Digital que Transformarán tu Negocio o Agencia en la Comp by Santiago, Pedro

Estrategias de Redes Sociales Extremadamente Eficientes Para el Mercadeo en red: Conviértase en un Profesional de la red / Comercializador Multinivel by Santiago, Pedro

SEO Help: 20 Practical Steps to Power your Content Creation, Marketing and Branding in the new AI World of Google Search by Amerland, David

Online-Informationsverhalten Von Business-To-Business-Käufern by Lüders, Maximilian

Authentic, Dynamic, Savvy: Modern Marketing for Business Success by Allan, Rachel

Sell with Authority: Own and Monetize Your Agency's Authority Position by Woessner, Stephen, McLellan, Drew

Products and Services Launch Process: Resource Guide by Hagood, Annette

Maestría en SEO: Aprenda los Secretos de Marketing de la Optimización de Motores de Búsqueda Avanzada, ¡para un Crecimiento Óptimo! ¡La by Rivera, Thiago

The German Private Equity Market. An Analysis of its Development by A, Ayman

Sustainability as a source for competitive advantages: Frameworks and criteria for the successful implementation of Sustainability Marketing based man by Anonym

Excel 2019 for Advertising Statistics: A Guide to Solving Practical Problems by Quirk, Thomas J., Rhiney, Eric

Beliefonomics: Realise the true value of your brand story by Jones, Mark Howard

Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online by World, Wsi

Know Your Onions: Corporate Identity: Get Your Head Around Corporate Identity Design and Deliver One Like the Big Boys by De Soto, Drew

Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online by World, Wsi

Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads by Kaplan, Paul M.

Uncopyable: How to Create an Unfair Advantage Over Your Competition (New Edition, Updated & Revised) by Miller, Steve

Was macht einen geeigneten Standort aus? Marketingplanung eines Fitnesstudios in Bremen by Anonym

Marktanalyse für ein EMS-Studio in einer Großstadt by Hanke, Maximilian

Die Wirkung von Musik in Fernsehwerbung auf das Kaufverhalten by Becklaß, Jacqueline

Chancen und Risiken der Teamarbeit. Erzielt Teamarbeit die besseren Ergebnisse? by Anonym

Wie bewerten Generationen Y und Z die Video- und Sprachbewerbung?: Eine empirische Untersuchung by Anonym

Eröffnung eines Fitnessstudios im Discount Segment. Marktbeschreibung und -planung by Leber, Noah

Consumer Behavior and Marketing by

Aprende, emprende y... ¡sorprende!: La tríada posible by Villalobos, Carlos

Mercadeo en red y comercialización de Multiniveles increíblemente eficaz para los introvertidos en los medios sociales: ¡Aprenda cómo construir un neg by Santiago, Pedro

Técnicas Avanzadas de Blogs Para Crear Ingresos Pasivos en Línea: ¡Aprenda Cómo Construir un Blog Rentable, Siguiendo los Mejores Métodos de Escritura by Rivera, Thiago

Voiceovers: A Super Business ∙ A Super Life: The cozy stressful beautiful harried awesome funny magically super life of a mi by Alexander, Joshua

Die Markenstrategie des VW-Konzerns. Welche Vor- und Nachteile hat sie? by Bischoff, Max

Quick Guide Interkulturelle Kompetenz: Interkulturelle Sensibilisierung Für Eine Grenzenlos Erfolgreiche Kommunikation by Witzenleiter, Holger, Luppold, Stefan

Augmented Reality. Chancen und Risiken im betrieblichen Umfeld sowie im Consumer- und Enterprise Bereich by Anonym

Flugtaxis. Zur Prognose der Nutzerakzeptanz von innovativen Produkt-Service-Systemen by Stummer, Jonas

Disease Mongering. Eine kritische Betrachtung der Kommunikationspolitik in der Pharmaindustrie by Hoffmann, Jenifer

Die Bedeutung von Online-Marketing für kleine und mittlere Unternehmen by Anonym

Destination Management and Marketing: Breakthroughs in Research and Practice, VOL 1 by

Destination Management and Marketing: Breakthroughs in Research and Practice, VOL 2 by

Treat Your Practice Like A Business by Babiuk, James, Bergeron, Walter, Frentzas, Sam

Entrepreneurship Marketing: Principles and Practice of SME Marketing by

Wie gelingt Social Media Marketing in Museen? Strategien und Praxisbeispiele by Spenger, Julia

Marketing- und Distributionsmaßnahmen der Filmindustrie unter Einbezug der Onlinevertriebsformen by Anonym

Lead Generation for Water Quality Dealers by Filhaber, Dale Datadale

The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause...and by Michel, Géraldine, Willing, Reine

Master the Sales Skill Sets for Successful Selling by David, Martin

Japanese Investment in Manchurian Manufacturing, Mining, Transportation, and Communications, 1931-1945 by Kinney, Ann Rasmussen

Global Business: Asia-Pacific Dimensions by

Kundenbindung durch Customer Experience Management. Wie beeinflussen manipulierte Sinneseindrücke das Kaufverhalten? by Zellner, Daniel

Familien ALS Kunden Gewinnen: Potenziale Erkennen Und Ausschöpfen by Ternow, Frank

Wie nutzt man Sprachassistenten im E-Commerce richtig? Zukunftspotenziale des Voice Commerce by Anonym

Digitale Transformation im Bereich Mobility Solution. Kriterien einer erfolgreichen Umsatzwachstumsstrategie by Anderer, Robin

Social Media Marketing: Affiliate Marketing, and Passive Income Ideas 2020: 3 Books in 1 - Build a Brand, Become an Influencer, and Explode Yo by Wright, Chandler

Pitch by Okuhu, Ikem

The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause...and by Michel, Géraldine, Willing, Reine

e-Marketing by Goswami, Shubham, Chouhan, Vineet

Die Automobilbranche in Deutschland. Erstellung einer Makroumweltanalyse und Identifikation der Auswirkungen von Trends auf die Automobilindustrie by Anonym

Gender Stereotypisierung und Stigmatisierung im Konsumentenverhalten. Typisch Mann, typisch Frau by Tokar, Darja

Sensory Branding: Grundlagen Multisensualer Markenführung by Steiner, Paul

Voice-Marketing: Der Siegeszug Der Digitalen Assistenten by Kreutzer, Ralf T., Seyed Vousoghi, Darius

Competing in the Customer-Centered Economy: A Step-by-Step Guide Towards Customer-Centricity for Business Leaders by Worthington, Samantha L.

How to Develop a Marketing Plan? The Example of the "Amazon Echo" by Anonym

Student's Perception of TV Ads of Higher Education Institutes by Tellicherry, Tharika

Evaluarea Eficienței Activităților de Marketing by Chiseliov, Lilia, Trusevici, Alla

Litigation-PR: Wie Krisenkommunikation Im Gerichtssaal Der Öffentlichkeit Funktioniert by

Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events by Cornwell, T. Bettina

Now Start With Who: Serving Is The New Selling by Morrison, Jon

Beyond the Classroom: The Unconventional Education of an Entrepreneur by Stankiewicz, John F.

Crisis, Catastrophe, and Disaster in Organizations: Managing Threats to Operations, Architecture, Brand, and Stakeholders by Tafoya, Dennis W.

Die Beziehung Zwischen Mitarbeitern Und Konsumenten: Eine Systematische Literaturanalyse VOR Dem Hintergrund Nachhaltigen Konsums by Ulber, Martin

Customer-Supplier Relationships in B2B: An Interaction Perspective on Actors in Business Networks by La Rocca, Antonella

Wie kann der stationäre Handel gegenüber dem E-Commerce wettbewerbsfähig bleiben?: Die Inhalte des neuen Handlungskonzepts by Günther, Lena

Pasos en el levantamiento exitoso de auspicios para proyectos by Villanueva, Laura Natalia

Customer Relationship Marketing of Breweries by Adane, Aschalew, Asmare, Samuel, Venugopal, Koppala

Exploring the Role of Social Media and Mobile Apps by Golmohammadi, Nima

Cultural Transfer in the Translation of Advertising by Bouziane, Karima

Oversubscribed: How to Get People Lining Up to Do Business with You by Priestley, Daniel

Low-Cost Guerilla-Marketing. Welche Vor-und Nachteile bietet Low-Cost Guerilla-Marketing für junge Unternehmen? by Schaadt, Lorenz

Die Markenstrategie und -politik der HUGO BOSS AG by Fischer, Jenny

International Digital Marketing in China: Regional Characteristics and Global Challenges by Hu, Lala

Subskriptionsmodelle Im Handel: Wie Subskriptionen Den Konsum Automatisieren by Bischof, Severin Friedrich, Rudolph, Thomas

Möglichkeiten zum gezielten Aufbau einer Influencer-Rolle. Der Einfluss des Influencer Marketing by Basha, Foziya

Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business by Miller, Donald

Digitale Transformation als Geschäftsmodell für den Einzelhandel: Chancen, Risiken und Herausforderungen by Schörgendorfer, Nico

Avoiding Critical Marketing Errors: How to Go from Dumb to Smart Marketing by Czerniawski, Richard D.

The Age of Influence: The Power of Influencers to Elevate Your Brand by Schaffer, Neal

Sports Publicity: A Practical Approach by Favorito, Joe

Marktbeschreibung und Analyse eines EMS-Studios by Dinges, Jakob

Direktmarketing Mit Digitalen Medien: Kompaktes Wissen Für Den Digitalen Kundendialog by Spandl, Torsten

Prosoziales Ausgabeverhalten Und Spenderwohlbefinden: Der Einfluss Von Perspektivenübernahme by Mesnaric, Franziska

Kundenmanagement im Sponsoren-After-Sales-Market: Die optimale Kundenbetreuung in der Sportvermarktungsbranche unter Berücksichtigung der Auswirkungen by Steinkamp, Philipp

TV News Live Shots: A Media Training Guide To Crush Your On Camera Interview! by Wolfson, Scott

Unternehmenskommunikation in Restrukturierungsphasen: Mit Strategischer Kommunikation Den Wandel Erfolgreich Gestalten by Gartner, Ulrich

Die Rolle der Marke angesichts zunehmender Sprachassistenz im Konsumprozess: "Alexa, kaufe Waschpulver!" by Anonymous

The online marketing strategies by Basera, Vitalis

Las TIC´s y el Turismo by Aguilar Talamante, Patricia, Heredia Bustamante, José Alfredo, Sainz Zárate, Nora Gabriela

Social Media Marketing: Affiliate Marketing, and Passive Income Ideas 2020: 3 Books in 1 - Build a Brand, Become an Influencer, and Explode Yo by Wright, Chandler

Out of the Box Marketing. Die Werbewirkung von Ambient Media auf Digital Natives am Beispiel von Sachbüchern by Akid, Marc Maher

Marketing-Mix am Beispiel von Gesundheits-Apps auf mobilen Endgeräten by Anonym

Perspektiven Des Dienstleistungsmanagements: Aus Sicht Von Forschung Und Praxis by

Handbook of Research on the Political Economy of Communications and Media by

The Martial Arts Marketing Bible by Wood, Andrew

Geplante und ungeplante Reputationsbeeinflussung durch Kommunikation: Begrifflichkeiten, Modelle und Managementchancen und -risiken by Fischer, Jenny

Neuromarketing in Der PRAXIS: Den Emotionen Auf Der Spur - Implizite Kauftreiber Erkennen Und ALS Verkaufstreiber Nutzen by

Public Relations and Media: PR Strategies for the Digital Age by Knowles, Mathew

Ecosystem Arabia: The Making of a New Economy by Hegazi, Amir

Marketing Management: strategic Marketing Management - Marketing Planning and Strategy by Mittelstaedt, Max

Sportmarketing: Analyse, Merchandising und Licensing, Digitalisierung, Sponsoring by Gitt, Davis

Marktanalyse und Marketingplanung eines fiktiven Gesundheitsstudios in Saarbrücken by Krug, Sabrina

Marketing Communication Plan for a Gym. The example Aspria Holding BV by Anonym

Online Marketing Genius: Your Unofficial Guide to Building a Business with Social Media and Serving the Multitude by Morales, Brimo

Extreme Agents Blueprint: A Step By Step Guide On How To Build And Run A Consistently Profitable Real Estate Sales Business. by Merritt, Steve, Willoughby, Jesse

Merkmale und Konzepte des Dienstleistungsmarketings. Einflüsse auf die Dienstleistungserstellung, Kommunikationspolitik und die Idee der Service Domin by Krüger, Stephanie

Akquise@b2b: Neukundengewinnung Im Digitalen Zeitalter by Heinrich, Stephan

Kundenzentriertes Markenmanagement: Effektive Markenführung Entlang Der Customer Experience Journey by Jentschke, Mirjam, Theobald, Elke

The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Sweezey, Mathew

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by Aaker, David A.

Content Marketing als neues Potenzial im Bereich der Verbandskommunikation by Heger, Helena, Neumann, Dieter

Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World by Sum, J. C.

Zum Einfluss von Influencern auf die Hotelauswahl und Urlaubsbuchung by Kolb, Domenica

Instagram Marketing: A beginners guide to leveraging social media marketing, influencers, and advertising to grow your business! by Hanes, Michael

Preismanagement und Kooperation, SWOT-Analyse, Corporate Identity und Digitalisierung in der Gesundheitsbranche by Rebholz, Sandra

Potenzialentfaltung Und Burnout-Prävention Im Vertrieb: Mit Den Grundsätzen Des Leistungssports Zur Balance Zwischen Erfolg Und Gelassenheit by Huber, Peter

Digital Marketing: Marketer's Perceptions and Practices by J, Prabakaran

Gründung und Führung einer Social-Media-Agentur im Zeitalter des Web 2.0. Erfolgsfaktoren und Risiken: Eine qualitative Untersuchung anhand von Expert by Weyersberg, Robin

The Game Of Digital Marketing by Bhatia, Priyanka

Digital Marketing Strategies and Models for Competitive Business by

The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction by Morgeson III, Forrest V., Hult, G. Tomas M., Fornell, Claes

Social Media Marketing Mastery: 3 in 1 - Proven Strategies to Stay Ahead of Your Competition, Leverage the New Viral Trends, and Build a Massive Brand by Wright, Chandler

Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Pe by Barlow, Chase

Sateentekijä: Kuinka menestyt asiantuntijaurallasi markkinoimalla ja myymällä oikein by Niemi, Petteri

The Inbound Marketing Playbook: How to kick-start your inbound strategy and get results by Patlageanu, Cosmin

Verkaufspsychologie Im Online-Marketing: Wie Sie Kunden Magisch Anziehen by Tembrink, Christian

Vergleich des Value in Use von Smart- und E-Services by Sonnenbichler, Jakob

Social-Media-Marketing in der Gesundheitsbranche. Handlungsempfehlungen für eine erfolgreiche Online-Präsenz by Steinhauser, Daniel

Measurable Results: Stop Wasting Money and Start Seeing Growth Today by Arnott, John

Brand Beauty Unleashed: The Value of Aesthetics in Marketing by Álvarez del Blanco, Roberto M.

Success Factors for Future Growth of Car Sharing Services by Kopp, Jens

Marketing Digital para Empreendedores e Pequenos Negócios em crescimento: Aprenda Marketing Digital e leve seu negócio ao próximo nível com simples es by Pedro, Ednilson

Etude du mix Communicationnel de l'entreprise MEUBLATEX et son efficacité by Aruihom, Fatma

Social Media Marketing by Clarke, Gary

Watertight Marketing: The proven process for seriously scalable sales by Thomas, Bryony

Personal Branding, The Complete Step-by-Step Beginners Guide to Build Your Brand in by Clarke, Gary