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The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns
Paperback
AccountingBusiness GeneralMarketing
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ISBN13: 9781599186603
Publisher: Entrepreneur Press
Published: Feb 18 2020
Pages: 288
Weight: 0.90
Height: 0.80 Width: 6.00 Depth: 8.90
Language: English
- Create A-level content that gets noticed, gets read, and eliminates content pollution
- Overcome the biggest weakness of content marketing
- Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
- Use content to build brands, enhance reputations, and stand out from the competition
- Plan, execute and measure content marketing in a multichannel environment
- Know when to stop giving away content and start asking for the orders
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