Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
eMarketing: Digital Marketing Strategy International Student Edition

eMarketing: Digital Marketing Strategy International Student Edition

Frost, Raymond
Fox, Alexa K.
Daugherty, Terry

Paperback

Business GeneralManagementMarketing

ISBN10: 1032358017
ISBN13: 9781032358017
Publisher: Routledge
Published: Jun 5 2023
Pages: 444
Weight: 1.69
Height: 0.90 Width: 7.00 Depth: 10.00
Language: English

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and think like a marketer.

The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating success stories, trend impact, and let's get technical boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.

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