Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Zombie Brands: How brands lost their humanity-and how they can regain their appeal in the age of AI.

Zombie Brands: How brands lost their humanity-and how they can regain their appeal in the age of AI.

Long, John

Paperback

AccountingMarketing

Publisher Price: $19.99

ISBN13: 9798994056219
Publisher: Jersey City Press
Published: Feb 11 2026
Pages: 206
Weight: 0.62
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English

Under an onslaught of swiping, scrolling and spam, brands have lost their ability to seduce. They've become zombies, mindlessly screaming BUY NOW.

The way advertising worked for over a century was simple: brands sought to make themselves as appealing to as many potential customers as possible. Technology, along with the collapse of broadcast and print media, upended that approach. Over the past decade, brands have abandoned persuasion in favor of targeting. Zombie Brands explains exactly how this happened, and how brands can regain their humanity and appeal by using some of the very same technologies that hollowed them out.

John Long, an award-winning creative director, explains how, in an era when smartphones are increasingly seen as harmful and social media channels are degrading, brands will have to rediscover their ability to connect with people emotionally if they want to survive.

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