Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Your Equity in Your Pocket: An Illustrated Guide to Investor-Consumer Integration

Your Equity in Your Pocket: An Illustrated Guide to Investor-Consumer Integration

Borthwick, Douglas Cameron

Paperback

Series: The Insumer Revolution: Ownership You Can Prove, Book 2

Business GeneralInvesting & Finance

ISBN13: 9798290300863
Publisher: Independently Published
Published: Jul 2 2025
Pages: 148
Weight: 0.46
Height: 0.32 Width: 6.00 Depth: 9.00
Language: English
Loyalty points expire. Ownership compounds.

Second Edition, Revised and Updated. Now with the new chapter The Recognition Layer, Built. For readers of The Membership Economy who are ready for the next step: members who own a piece.

Your Equity in Your Pocket is the illustrated implementation guide to the insumer model: the practical mechanics of turning customers into shareholders through compliant tokenized equity. Where The Insumer Model makes the case, this book shows what the experience feels like, scenario by scenario, from the coffee counter to the boardroom.

And this edition breaks the fourth wall. The member-recognition experience these scenarios imagine, walk in, be recognized, pay the member price, stopped being hypothetical between editions: the author's companies built it, and the new chapter walks through exactly how it works and what it costs.

Douglas Borthwick spent thirty years on Wall Street at Morgan Stanley, Merrill Lynch, and Standard Chartered, then helped take the world's first SEC-registered security token IPO through 950 days of regulatory review, closing in April 2021 with $83.6 million from more than 7,300 investors across 74 countries. Here he turns that experience into scenarios a leadership team can put to work, illustrated throughout so the concepts stay concrete.

Every scenario in this book is a clearly labeled illustration. The technology behind them is real, and now, so is the recognition layer.

Book 2 of the Insumer series. Book 1, The Insumer Model (Second Edition), introduces the concept and the machinery.

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