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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to Make a Difference

You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to Make a Difference

Paperback

Business General

ISBN10: 1719493839
ISBN13: 9781719493833
Publisher: Createspace
Published: Jun 12 2018
Pages: 142
Weight: 0.48
Height: 0.33 Width: 5.98 Depth: 9.02
Language: English
This is the only book on the market specifically aimed at teaching LinkedIn concepts to nonprofit professionals. You: One person making a difference, telling us what's dear to you and meaningful in your work, as only you can Appear the best you can be on LinkedIn, approachable and active, so we can cheer you on as you achieve your next milestones Be sure your personal LinkedIn profile fits within the intentions of your nonprofit organization's brand. Us: The power of the group's coordinated message, inspiring and successful The message to the business community on LinkedIn must be on-point and concise, everyone in the organization showing a side of the mission in their individual profiles, with no weak links. Them: All kinds of people who have not yet contributed to your cause but are available to you to research and selectively market to When they are inspired by your cause, they offer you their expertise, time, and money On LinkedIn, they are business people and business entities: attention-deprived, questioning, and return-on-investment-driven Appeal to both their intellect and their emotional desire to help, as we all pay it forward. Are the three incompatible? Not if you work on LinkedIn using the concepts I show you. Cohesive? Certainly. This will take work, but it is attainable. Feed and cultivate it continually. Collaborative? Ah, the best of all worlds, all three rowing the boat in the same direction.

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Business General