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Writing for Busy Readers: Communicate More Effectively in the Real World
Hardcover
Business GeneralGeneral ReferenceGrammar & Style
Publisher Price: $28.00
ISBN13: 9780593187487
Publisher: Dutton Books
Published: Sep 5 2023
Pages: 256
Weight: 0.94
Height: 0.96 Width: 6.33 Depth: 9.29
Language: English
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
- Less is more
- Make reading easy
- Design for easy navigation
- Use enough formatting, but no more
- Tell readers why they should care
- Make responding easy
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