Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Why do you buy?

Why do you buy?

Bitar, Alan

Paperback

Business General

ISBN10: 6208196760
ISBN13: 9786208196769
Publisher: Our Knowledge Publishing
Published: Oct 18 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
The market has demanded that supermarket retailers pay close attention to aspects such as price, square, sales promotion and customer service, among others. In this context, the aim is to describe and analyze the attributes that influence the final consumer's decision-making process when choosing a supermarket. To this end, a study was carried out to identify the attributes of repurchase in a supermarket. The methodology used was qualitative research, which was recorded and interpreted using the comparative method. The research showed that consumers are more demanding and are looking for attributes such as: hygiene of the premises; product quality; availability of products; size of the supermarket; parking; location; price; promotion; service and organization. However, many supermarket retailers still don't live up to the expectations of this modern, volatile and attuned consumer. Read on and find out why.

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