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Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media
Paperback
Series: PR in Practice
ISBN13: 9780749465438
Publisher: Kogan Page
Published: Oct 30 2012
Pages: 280
Weight: 0.96
Height: 0.59 Width: 6.30 Depth: 9.23
Language: English
This fully updated fifth edition is a hands-on, practical guide to writing style for PR students and practitioners. Offering advice on the basic principles of grammar as well as covering essential editing and presentation skills, Writing Skills for Public Relations includes guidance on:
-- ensuring readability
-- writing press releases
-- using social media
-- public speaking and speech writing
-- proof correction marks
-- the legal issues facing writers Informed by British expertise and practice, this new edition also includes information on developing your web presence, online newsletters, blogs and websites, setting up an online media center, and writing for social media.
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