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Writing for Museums: Communicating and Connecting with All Your Audiences
Paperback
Business GeneralWriting Instruction
ISBN13: 9781538166253
Publisher: Rowman & Littlefield Publishers
Published: Sep 2 2022
Pages: 304
Weight: 0.88
Height: 0.62 Width: 6.00 Depth: 9.00
Language: English
Words are everywhere in the museum. They swarm amidst all the visual exhibits, and throughout many non-exhibition areas, talking to a vast swath of people in ways that visuals cannot. Signage at the information desk, visitor material, scripts for tour guides, scripts for exhibition videos, education plans, posts, blogs, membership brochures, audio scripts for smart phones, apps for in-depth information, and store labels. In a multi-screen world, where information explodes in every corner of the field of vision, clarity comes from the presence of words to organize the feast of visuals and help all audiences feel at home.
Websites for expanding audiencesContent-centered posts NewslettersTour scriptsVideosEducation materialTalks and lecturesProposals for partnershipsFundraisingResearched blogsLeveraging of facilities rental and your store for reaching new audiences Volunteer recruitment Current practices from a diverse range of museums inform every chapter.
All chapters recognize the many cultures in your audience, alerting writers to the sensitivity needed for effective communication.
For museums, historic sites, cultural centers and museum studies programs: if you ever wished for writing help, here's the resource you're looking for.
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