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Working on Innovation

Working on Innovation

Hardcover

Series: Routledge Studies in Innovation, Organizations and Technolog

Business General

ISBN10: 0415498449
ISBN13: 9780415498449
Publisher: Routledge
Published: Aug 3 2009
Pages: 214
Weight: 0.95
Height: 0.70 Width: 6.00 Depth: 9.10
Language: English

Since the mid-1980s, the development of competitive strategies based on intensive innovation has deeply transformed the design of new products and services. Much has been written about new methods and organizations that are likely to develop economically competitive and creative capacities in companies. But much less has been written about transformation of work and identity of professionals involved in these transitions: engineers, industrial designers, researchers, professionals in marketing strategy and especially project managers. The work of innovation professionals is truly difficult to observe because of its very nature (intangible work done over a long period of time), its inaccessibility, and its status. The purpose of this book is to put forward a number of keys for understanding the ongoing dynamics for working professionals in the field of innovation.

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Business General