• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Words That Work: It's Not What You Say, It's What People Hear

Words That Work: It's Not What You Say, It's What People Hear

Paperback

Business General

Publisher Price: $19.99

ISBN10: 1401309291
ISBN13: 9781401309299
Publisher: Grand Central Publishing
Published: Aug 1 2008
Pages: 368
Weight: 0.68
Height: 0.95 Width: 5.32 Depth: 8.04
Language: English
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like The Ten Rules of Successful Communication and The 21 Words and Phrases for the 21st Century, he examines how choosing the right words is essential.

Also in

Business General