Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Women in Jazz: Music Publishing and Marketing

Women in Jazz: Music Publishing and Marketing

Cartwright, Joan

Paperback

Business General

ISBN10: 1365871231
ISBN13: 9781365871238
Publisher: Lulu Pr
Published: Apr 6 2017
Pages: 188
Weight: 0.96
Height: 0.40 Width: 8.25 Depth: 11.00
Language: English
This qualitative case study explored women jazz musicians and earning as music publishers. It examined business practices of 20 women in jazz in the U.S., between 30 and 64, who compose and publish jazz mu-sic. Variables were education, number of songs composed, incorporation, affiliation with royalty organiza-tions, and how they used marketing, branding, promotion, and advertisement. Participants discussed finan-cial challenges resulting from gender and age discrimination. Focus was on business tactics for operations and marketing that affected the professional careers of women jazz musicians. Best business practices were explored for women musicians in jazz and guidelines for young women entering the industry. Suggestions were made for how private corporations and governments could be more inclusive of women's music through programming and grant-making, and recommendations for future research and policy for equitable treatment of women musicians, particularly in media and film.

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