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The Wine Wars: The Mondavi Affair, Globalisation and Terroir

The Wine Wars: The Mondavi Affair, Globalisation and Terroir

Hardcover

Business GeneralGeneral Political Science

ISBN10: 0230002102
ISBN13: 9780230002104
Publisher: Springer Nature
Published: Jul 3 2006
Pages: 170
Weight: 0.81
Height: 0.63 Width: 5.79 Depth: 8.85
Language: English
This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

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