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The WikiBlueprint Guide to Success for Public Relations Professionals: What Counts Toward a Wikipedia Article, and What Does Not
Paperback
Series: Wikiblueprint Keystone Guides
Publisher: Independently Published
Published: Sep 24 2026
Pages: 126
Weight: 0.39
Height: 0.27 Width: 6.00 Depth: 9.00
Language: English
Wikipedia does not count your placements. It reads them, one at a time.
A client with hundreds of placements can have a Wikipedia draft declined in a week, because the press that fills a clip book is rarely the press that proves notability. Announcements, interviews, list entries, contributor posts, sponsored content, and stories built on a release all fail one of the four tests Wikipedia's volunteer editors apply to every source. Two magazine profiles and a newspaper investigation can pass where three hundred mentions do not.
The Guide to Success for Public Relations Professionals shows agency and in-house communicators how Wikipedia's editors read the coverage a client has earned, and how to earn the coverage that counts. It is written by a nineteen-year Wikipedia editor and administrator who sat at the 2014 table where the largest PR firms committed to Wikipedia's rules, and it assumes no experience with the encyclopedia.
Inside
- The Standard. The four-part source test in plain language: significant, independent, reliable, and secondary. What depth means, why a pitched story can still count, which outlets carry weight, and how many sources make a case.
- The Quick Reference. Twenty-six kinds of press and sixteen kinds of outlet, sorted by what each does for a notability case. Twelve myths clients believe, with the reality to share before a draft is declined. A six-check method for reading any clip the way an editor does.
- Companies and People. Eight kinds of company and thirteen kinds of client, from founders and lawyers to scholars, authors, musicians, athletes, and politicians, each with its route to an article and the mistake that catches most of them.
- Earning Coverage That Counts. What journalists say they want, drawn from the 2026 Muck Rack and Cision surveys. Story angles that produce features instead of briefs. The anatomy of a pitch, with a full sample. Exclusives, embargoes, and ground rules. Profiles, reviews, and investigations. What to do when coverage turns critical. Why earned media now shapes AI answers.
- Practice. An afternoon audit with two worked examples, a five-rung verdict ladder, a year-long coverage plan, plain-language scripts for hard client conversations, what happens after a draft is submitted, how to keep an existing article accurate, and the disclosure rules that protect a client.
The reference shelf holds a sixty-entry policy quick reference, a twenty-question client intake worksheet, a monthly coverage report template, a glossary, sources, and an index. Two full-page diagrams map the source screen and the verdict ladder.
Jake Orlowitz founded The Wikipedia Library at the Wikimedia Foundation and leads WikiBlueprint, an ethical Wikipedia consulting practice in Santa Cruz, California. This book is the companion to The Guide to Successful Wikipedia Engagement.
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