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612-822-4611
Why Service Matters: A Collection of Essays That Will Change How You Think About Service

Why Service Matters: A Collection of Essays That Will Change How You Think About Service

Paperback

Business GeneralMarketing

ISBN10: 1795734787
ISBN13: 9781795734783
Publisher: Independently Published
Published: Feb 3 2019
Pages: 348
Weight: 1.03
Height: 0.72 Width: 5.98 Depth: 9.02
Language: English
Why Service Matters is timely as customer satisfaction ratings continue an inexorable downward slide with no apparent end in sight. Enterprise initiatives hatched in the ivory tower - in the absence of input from the front line or from the customer base - have failed to keep the enterprise from flailing at serving the customer. Further, nostrums such as off-shore outsourcing and automation have proved to be nothing more than public relations maneuvers with no consequential positive impact on service.

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Business General