Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Why Asking Donors For Money Causes Donors To Give Less

Why Asking Donors For Money Causes Donors To Give Less

Walton, Lindsay

Hardcover

Business General

ISBN10: 1775327620
ISBN13: 9781775327622
Publisher: Lulu Pr
Published: Oct 3 2018
Pages: 208
Weight: 1.02
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
Treating your donors as members of a community rather than as individual units MATTERS! Human beings have limited interest in supporting others by giving money. However, they have an intense interest in supporting others through sharing resources. In fact, there are 6 Key Resource Categories that you can count on donors giving from if you ask. What category they choose to give from will simply depend on who you are and what you are asking for at the time! Traditional fundraising tools and practices focus on leveraging donor PSYCHOLOGY, the inner workings of an individual's mind, and as a result consistently only gain access to 17%% of what a donor community is interested in giving. Understanding the power of donor SOCIOLOGY, the dynamic workings of people's minds when they live in community with others changes everything! Knowing more about these principles can help you gather more resources than you ever thought possible!

Also in

Business General

View All