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Which Game to Play: Play the six. Own the Century. Change the Game.
Paperback
Publisher: Notion Press
Published: May 14 2026
Pages: 186
Weight: 0.56
Height: 0.43 Width: 6.00 Depth: 9.00
Language: English
Arijit Guha Mazumder has spent nearly three decades turning ideas into products and products into categories, across some of the world's most demanding consumer markets. As Senior Director of R&D at Mondelez International, he has led innovation portfolios worth over two billion dollars across Asia, Middle-East and Africa, building R&D centres from the ground up, and pioneering AI-driven approaches to product development. A biochemical engineer by training and a strategist by instinct, he was raised in a home where cricket was a constant, spending fifty years watching the game teach him what business schools rarely do. In this book, which is his first, he offers a masterclass in reading the field before making the winning play.
Arijit has a unique ability to simplify complex innovation challenges into actionable strategy while keeping the consumer at the heart of everything he does.
- Deepak Gunvante, Global R&D Leader
An essential guide to 'clearing the decks' and finding the courage to Exit the Game of failing products to make room for true breakthroughs.
- Rob Hargrove, ex-Chief R&D Officer & Angel Investor
From the stadium to the C-suite, Arijit masterfully decodes the winning playbooks of cricket to reveal how brands can reinvent themselves and stay true to their ultimate compass: the consumer.
- Hemant Rupani; CEO, Hindustan Coca Cola
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