Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
What to Ask: How to Learn What Customers Need But Don't Tell You

What to Ask: How to Learn What Customers Need But Don't Tell You

Olson, Andrea Belk

Hardcover

Business GeneralInvesting & FinanceManagement

Currently unavailable to order

ISBN10: 1637740778
ISBN13: 9781637740774
Publisher: Matt Holt Books
Published: Jun 14 2022
Pages: 208
Weight: 0.70
Height: 0.87 Width: 5.51 Depth: 8.35
Language: English
Does capturing customer feedback feel like a pointless exercise?

No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that expert guidance states the obvious, like Ask open-ended questions, Identify patterns, or Extract insights. What's needed is a way to discover what we're missing.

Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the WHY behind the WHAT, eliminating the ambiguity of open-ended customer feedback--and this requires a different approach.

In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

Olson also details how individuals and organizations can better tune into customer needs by sharpening their strategic focus, cultivating customer-focused behaviors, and challenging cognitive biases.

For anyone faced with discovering what customers really want, What to Ask delivers a concise approach for spotting those unspoken customer needs and converting them into real customer innovations.

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