Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions that Traditional Research Just Can't.

Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions that Traditional Research Just Can't.

Arkalgud, Ujwal
Partridge, Jason

Paperback

Business General

ISBN10: 1483465209
ISBN13: 9781483465203
Publisher: Lulu Pub Serv
Published: Mar 6 2017
Pages: 154
Weight: 0.52
Height: 0.36 Width: 6.00 Depth: 9.00
Language: English
Whether you're a CEO of a Fortune 500 company, or a new hire, fresh out of your MBA, Web True.O is a book that will change how you look at the Internet and help you realize that it can reveal the secrets behind why people do the crazy things they do. As the cofounders of one of the world's fastest growing research firms and pioneers in the field of Digital Ethnography, Ujwal Arkalgud and Jason Partridge use their groundbreaking methodology to scour the web and examine major shifts that have occurred in consumer culture. In these pages you'll discover: Why polls keep getting politics all wrong Why online shopping isn't what's killing mid-tier retail Why patients doubt doctors more than ever before Through this book, you will discover that the Internet holds answers that traditional research can no longer uncover. Most importantly, this book will change the way you look at your customers and their unmet needs.

Also in

Business General

View All