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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Web analytics - identifying key performance indicators

Web analytics - identifying key performance indicators

Paperback

Business General

ISBN10: 6209982921
ISBN13: 9786209982927
Publisher: Our Knowledge Publishing
Published: Apr 22 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
The analysis of visitor behaviour has developed rapidly in recent years. The free tool Google Analytics has made a significant contribution to this. However, before implementing such a system, every company must be clear about the objectives of its website and the metrics used to measure whether these objectives have been achieved. This study focuses on the architectural sector; the website analysed has recently been launched, and its success has not yet been measured. In addition to a qualitative content analysis, metrics such as the number of sessions, users and average time spent on the site are measured, and an outlook on future trends is provided.

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Business General