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Video Game Marketing: A student textbook
Hardcover
AccountingBusiness GeneralGames & Activities General
ISBN13: 9781138812260
Publisher: Routledge
Published: Oct 4 2016
Pages: 156
Weight: 0.79
Height: 0.61 Width: 6.21 Depth: 9.31
Language: English
The video game industry has been one of the fastest growing cultural phenomena of our times and to a new generation of indie gamers, being a game developer isn't just about design and production. This textbook is for game design or development students, or aspiring developers, who want to know how to promote and sell the results of their efforts. It provides a much-needed guide to the essentials of marketing strategy, applied to the video games industry.
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