Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Voice Lessons: How to Develop Simple and Powerful Corporate Communications

Voice Lessons: How to Develop Simple and Powerful Corporate Communications

Siegel, Alan

Hardcover

AccountingBusiness General

Publisher Price: $26.99

PREORDER - Expected ship date August 31, 2027

ISBN10: 1510765883
ISBN13: 9781510765887
Publisher: Skyhorse Publishing
Published: Aug 31 2027
Pages: 240
Language: English
Join one of the best-known figures in branding on a journey of how to develop your brand voice in the digital age.

Sadly, the majority of brand messages fail to achieve the most essential tasks of communication. They lack clarity. They pose conflicting messages. They often don't even pay lip service to integrated themes. The most effective brand voice is the result of a singular and powerful vision that is nurtured in environments that encourage innovation and excellence in communication. Over the last twenty years, the digital revolution has raised the din of marketing communications exponentially, radically altering the messaging environment with its speed, novelty and noise. Every marketer needs to recalibrate their brand voice to find the right pitch and tone, and the ideal volume to be heard. A fully developed voice drives all communications to project a distinct personality that reinforces customer interactions. It's a red thread running through every touch-point, beyond advertising and media to embrace reputation and crisis management.

Nearly four decades ago, Alan Siegel made a presentation that captured the attention of the marketing and advertising community. The subject was Brand Voice. All too often, Brand Voice is watered down to a single page of overused words--innovative, human, and collaborative--that are supposed to drive the tone and character of the communications. So it's not surprising that most brand Voices are predictable, uninspired, generic and often incoherent. This is especially relevant today as the focus shifts from what brands communicate to how brands communicate.

Voice Lessons explores Voice in the context of the global marketplace, focusing on how social media and the Internet make it more challenging to develop a distinctive Voice.

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