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Visual Culture in Organizations: Theory and Cases

Visual Culture in Organizations: Theory and Cases

Hardcover

Series: Routledge Studies in Management, Organizations and Society

Business GeneralEconomicsManagement

ISBN10: 0415871905
ISBN13: 9780415871907
Publisher: Routledge
Published: May 17 2010
Pages: 226
Weight: 1.19
Height: 0.80 Width: 6.10 Depth: 9.10
Language: English

Vision and visuality are two concepts widely discussed and debated in philosophy and social science literature. Some authors even suggest that the entire Western intellectual tradition is strongly shaped by the paradigm of vision; the inspection and analysis of specimens collected from social reality are regarded as the only legitimate source of truth. However, in organizations, a variety of visual practices are employed in for instance science-based innovation in for instance the pharmaceutical industry and in architect work. Such visual practices include the use of various technoscientific machinery and tools to more mundane uses of full-scale models and photos in architect work. In comparison to the various linguistic perspectives on organizations, vision and visuality remain surprisingly little theorized and examined in the organization literature.

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Business General