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Virtual Social Identity and Consumer Behavior

Virtual Social Identity and Consumer Behavior

Hardcover

Business GeneralInvesting & FinanceGeneral Computers

ISBN10: 0765623951
ISBN13: 9780765623959
Publisher: M E Sharpe Inc
Published: Oct 15 2009
Pages: 230
Weight: 1.00
Height: 0.70 Width: 6.10 Depth: 9.00
Language: English
Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

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Solomon, Michael R.

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Business General